Ultracasual Games on iOS: Brazil's Q1 2021 Performance Overview

The ultracasual gaming segment on iOS has seen varying performance across the top titles in Brazil for the first quarter of 2021. Data provided by Sensor Tower offers a snapshot of the trends in downloads and weekly active users for these engaging titles.

Crazy Labs' Acrylic Nails! experienced a downward trend in downloads, starting the quarter with around 29K and closing at approximately 8K. Weekly active users mirrored this trend, decreasing from 57K in the last week of December to around 22K by the end of March.

Finger Art Games' Magic Slime: Antistress & ASMR also saw a decrease in downloads from 11K to about 4K by the quarter's end. Revenue showed slight fluctuations but generally maintained within the $3K to $4K range weekly. Active users declined from 12K to just over 5K in the same period.

Jelly Dye：Satisfying ASMR Game by AI Games FZ had an initial surge in downloads post-release, reaching over 15K in mid-February, but then tapered off to about 6K by the end of March. The weekly active users followed a similar trajectory, peaking at 29K and then falling to around 10K.

The same publisher's Perfect Wax 3D: ASMR Makeover showed a significant spike in downloads in mid-January with 14K downloads, but experienced a sharp decline thereafter, ending the quarter with around 3K downloads. Weekly active users peaked at 18K in late January but dropped to approximately 5K by March end.

Kwalee Ltd's Draw it maintained a steady revenue stream, with slight variations between $91 to $149 per week. Download numbers for Draw it saw a notable increase in the final week of March, reaching over 6K, while active users more than doubled from the start of the month to over 10K.

The performance of these ultracasual games in Brazil's iOS market during the first quarter of 2021 demonstrates the dynamic nature of mobile gaming trends. For more insights, Sensor Tower's comprehensive analytics tools can offer deeper understanding into the app market's movements.